This week I was writing a proposal for a prospective client when I was faced with a common problem- people don’t really understand what it is I do, or what they’re paying me for exactly. It’s just evidence of the bigger problem- while I usually have no trouble articulating myself, I often get so inside my head with strategy for clients (and the occasional volunteer project) that I can’t explain what it is they get when they hire me without making it too simple or too in-depth. So I got writing, and for the first time in my professional life, I feel like I can accurately explain how my business helps other businesses like yours.
Building “Brand Awareness” is a common problem for many businesses. Sometimes, small business owners get the idea that just having a website or a Facebook page is enough- but anyone who has gone that route knows it just isn’t so. In this day and age, brands, businesses, non-profits- you name it, they need the public to understand that they exist, what they do, and where they can be found. You’ve got to take the small amount of people that know about your project when you begin and leverage them to create further clients and business relationships.
Let’s be honest- for some, Social Media is a confusing mess. For many, it’s a giant black hole that can suck away hours in the blink of an eye. Unless Social Media is what you do, you probably have at least 10 things that are more important to get done. With that mind set, many end up with an underutilized online presence that may be costing them clients and customers in the long run. Social Media is also very difficult to see the results of immediately, but much like a plant, pet, or relationship, given time and the proper resources to grow, it can yield large returns.
In this economy, it’s safe to say that most people are looking for cost-effective options to fill their needs and wants, but that’s not the only thing they’re looking for. Many consumers are also seeking products and services that are a good value, that are great quality, that have a philanthropic tie, or that generally just leave them with a great experience. When consumers find this, they not only continue to be repeat patrons, but they often tell their friends about their experience- via word of mouth or (you guessed it) social media.
It’s one thing to pay for a lot of marketing and advertising- which can easily become really expensive- but it’s quite another to harness the power of your fans to advertise for you. By interacting with your clients and customers via social media channels, you not only give them the most awesome topics to discuss about your brand, but you also empower them to share your message with their friends.